Mountain Time Lager

Mountain Time Lager held a ski design contest, and among hundreds of entries, my design was selected. The brand’s core visual asset is its iconic line-work mountains, which appear on all their consumer packaged goods. For the ski design, I drew inspiration from this line-work to create a background pattern with alternating dark and light sections. Then I brought the concept of "mountain time" to life with an illustration of a snowstorm contained within an hourglass, blending the brand’s essence with a dynamic visual representation.

CLIENT / 

Mountain Time Lager

ROLE / 

Art Direction,

Design, Print Production

AGENCY / 

Freelance

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