DIGITAL MARKETING

Email Marketing Campaigns

When I was promoted to Senior Designer at Wiland, I shifted my focus toward digital marketing, quickly developing a passion for email marketing, specifically. I became deeply invested in the problem-solving aspect of enhancing both the aesthetic appeal and performance of our emails. I was driven to find innovative solutions that boosted engagement and effectiveness. I explored creative transitions between sections, created animations to add visual intrigue, and meticulously crafted the layout to ensure the message was clear and that CTAs stood out prominently. These changes led to an immediate improvement in our email performance metrics.