Cheatin’ Wheat is a company that produces baked goods and dry mixes that are 100% gluten free. The badge logo features wheat icons that form a yin and yang shape, signifying the perfect balance between health and flavor that their products offer. The Whoopie Pie packaging utilizes the wheat icon from the logo to create an interesting die cut, allowing customers to view the product before they buy. The sell sheets use the same shape to showcase a visual of each product.